Created a complete brand transformation for Lilli Pilli Patisserie Cafe that honours their artisanal approach to cake making. I developed a cohesive brand identity that captures the warmth and craftsmanship behind every custom creation, establishing a visual language that reflects their personal touch and attention to detail. The branding needed to convey both professionalism and the intimate, handcrafted quality that sets this patisserie apart from generic cake shops.
Building on this brand foundation, I designed and developed a custom Shopify website that brings their beautiful identity to life online. The site features innovative visual customization tools, including color swatches for icing and fondant selection, streamlined pickup scheduling, and an intuitive ordering process that eliminates customer confusion. Every digital touchpoint maintains the brand's artisanal aesthetic while creating a seamless experience that lets customers confidently customize and order their perfect cake with just a few clicks.