Flipped in style

Brand + Website Intensive

A complete brand and website transformation for an upcycled furniture business specialising in bespoke pieces and furniture restoration workshops.

The Brief
Create a brand identity and website that increases conversions, boosts brand awareness, and streamlines the customer journey. The old website was bland, non-functional, and failing to convert visitors into customers ready to invest in custom furniture pieces.

The Brand
Playful yet classy with vintage vibes and modern flair – the brand identity captures the transformation Kelly brings to every furniture piece. The visual system is vibrant and personality-driven while maintaining sophistication that reflects the quality of her bespoke work. Every element communicates her unique approach to upcycling and restoration.

The Website
Built on Squarespace through a Website Intensive, the new site showcases the brand identity while prioritising conversion and functionality. Each page is strategically designed to guide visitors from discovery to purchase, with seamless portfolio displays and clear workshop information. The experience is authentic, inspiring, and built to work.
The result is a cohesive brand and website system that converts visitors and accurately represents the quality and personality of the business.