Chloe Gibbons Studio

Brand + WEBSITE DESIGN

Designed a complete brand and website experience for Chloe Gibbons Studio, a Melbourne-based photography studio specialising in maternity, newborn, and family photography. The brand identity needed to capture the warmth and professionalism that defines Chloe's approach to documenting life's most precious moments. I developed a visual language that feels both intimate and polished, creating the perfect foundation for a business built on trust and emotional connection with expecting and new families.

The custom Showit website design translates this brand identity into a digital experience that feels like stepping into her actual studio - light-filled, warm, and instantly welcoming. Beyond the aesthetic, I integrated essential business systems including Studio Ninja for seamless lead collection and Flodesk for newsletter management, streamlining her client journey from first contact to booking. Every touchpoint was crafted to create that crucial sense of reassurance and excitement that clients need when choosing someone to capture their most meaningful family moments.

"Charley was absolutely amazing to work with. I love my new branding and website! It's way better than I ever could imagine. Thank you Charley!"