Why Strategic Branding Matters
A well-designed brand acts as a filter, naturally drawing in the customers who value what you offer.
Attract Your Ideal Clients
Professional branding positions you as an expert, allowing you to charge what you’re truly worth.
Command Premium Pricing
Consistent visual identity creates familiarity and trust with your audience over time.
Build Recognition
Clear brand guidelines eliminate guesswork and make all future marketing decisions easier.
Save Time & Energy
Mini Branding
Perfect for new businesses or those needing a quick brand foundation
Get your business up and running with a strategic visual identity that establishes credibility and attracts your ideal clients. This streamlined package covers all the essentials you need to start showing up confidently in your market.
1 Week turnaround
What you’ll receive
Strategic brand consultation call
Primary and secondary wordmark logos
Sublogo variation
Curated colour palette
All logo files for digital and print use
From $1800 AUD
2 rounds of revisions included
Brand New Crush
The complete brand transformation for established businesses
Ready to fall back in love with your brand? This comprehensive package creates a complete visual identity system that authentically represents your evolved business and resonates deeply with your target audience.
2-week turnaround
What you’ll receive
In-depth strategy and discovery call
Primary + secondary logo designs
3 sublogos/brand mark variations
Custom Illustrations and patterns
Comprehensive brand style guide
From $5,000 AUD
2 rounds of revisions included
My Brand Design Process
Discovery & Strategy
We dive deep into your business goals, target
audience, and competitive landscape to create a
strategic foundation.
Final Delivery
You receive everything needed to implement your
new brand consistently across all touch points.
Creative Direction
I present a detailed proposal outlining the visual
direction that will best serve your business
objectives
Design & Development
Your brand identity comes to life through multiple
concepts and refinements based on your feedback.
“Working with Charley was an absolute pleasure from start to finish. I came to her needing a complete brand refresh and she brought my vision to life perfectly. I asked for a warm, feel-good aesthetic that truly reflected my brand, and Charley delivered beyond expectations. I’m completely in love with my new look!”
– Nancy, Modani Naturals
Charley recently did my branding and built out my new Squarespace site and I could not be happier! She was able to bring my vision to life and really understand my brand and needs for the website both now and for future growth. Highly recommend if you are looking to grow your business through beautiful web design and branding, she is your girl.
– kelly, flipped in style
I am absolutely obsessed with my new branding! Working with Charley was such a dream from start to finish. She completely understood my vision and brought it to life in a way that feels so aligned with me and my business. Every detail, from the colour palette to the logo, feels intentional and elevated, but still totally reflects my personality. She was organised, creative, and always made me feel like I was in the best hands. If you're looking for a designer who really gets it, this is your sign
– Tayla Jayne photography
