Bespoke Hair Essentials

Brand Design + Shopify Website Intensive

A complete brand identity and website refresh for a luxury haircare e-commerce business offering professionally curated products with expert hairdresser knowledge.

The Brief
Create a warm, approachable luxury brand that positions Bespoke Hair Essentials as your hairdresser best friend – expertly curating premium haircare and delivering it straight to your door. The brand needed to feel elevated yet cozy, with warm neutrals and delicate gold touches that communicate "expensive but accessible."

The Brand
Delivered through a Mini Brand package, the identity balances luxury with approachability. Creamy beiges and gold accents create a cohesive visual system that feels indulgent without intimidation. Every element reflects the professional expertise behind the curation while maintaining that warm, personalized touch. The result is a brand that makes customers feel like they're treating themselves to something special.

The Website
Following the brand refresh, we completed a VIP Design Intensive on the existing Shopify store. Custom sections were added, the entire site was updated with the new brand identity, and pages were refreshed for improved user experience and conversion. The website now seamlessly reflects the luxury-meets-approachable positioning of the brand.
The result is a cohesive brand and e-commerce experience ready to launch and convert.